STIEBEL ELTRON MAXSOFT water softener – the secret to a perfect cup of coffee

Water is one of the most pressing concerns for restaurants, coffee shops, hotels and food industries. It must be clean and pure for cooking, making ice and making drinks, especially coffee making, which requires the most meticulous attention to detail to achieve a truly unique taste of coffee beans. 


STIEBEL ELTRON, Thailand’s leading manufacturer of water heaters, water filters, water pumps and hand dryers from Germany, today introduced MAXSOFT, Germany’s standard water softener, in a compact size that helps to reduce hardness in drinking water. MAXSOFT is ideal for coffee machines, ice machines and hot-cold water dispensers. MAXSOFT water softener is designed to handle large amounts of water, making it ideal for cafes, restaurants and the food service industry.

In addition to softening the water, MAXSOFT adjusts the colour of water before entering the coffee machine, prevents clogging in the coffee machine and adds value to the coffee shots cooked through the high-quality machines. MAXSOFT also conditions and adjusts water up to 8 levels to achieve “the right water” for each type of coffee bean. MAXSOFT can effectively adjust water hardness for drinking water, complying with FDA guidelines that limit water hardness to 100 parts per million (ppm). This will result in better-taught coffee being served to customers. 


Furthermore, filtered and softened water can improve the taste of food and drinks, while also preventing slurry accumulation and reducing bacteria transmission in the heating of various appliances. MAXSOFT has the ability to filter and reduce water hardness by up to 51 percent (filtering calcium and magnesium)., while its European made resin filter and  two-layer sieve filter with premium carbon powder help improve the taste of the water by removing chlorine, heavy metals, colours, and odours.

“We are delighted to introduce this product to the market. MAXSOFT water softener technology is STIEBEL ELTRON’s most recent innovation to assist businesses, restaurants and coffee shops in developing a better menu of food and drinks and even more delicious dishes. In addition to helping to effectively remove contaminants in drinking water, MAXSOFT can filter in large quantities, reduce filtration costs and filter water impurity. MAXSOFT water softener is suitable for use in restaurants and coffee shops, and it can also be chosen for use in the office or at home,” said Mr. Roland Hoehn, Managing Director of STIEBEL ELTRON ASIA.

Despite its excellent quality and filter technology with the "Plug and Play" function, MAXSOFT does not require electricity or water tanks to operate. The compact water softener also includes a SQC water filter cartridge that works on a rotating system. This makes cartridge replacement simple while also ensuring that the water is free from contamination. 

MAXSOFT water softeners are available at Thailand's representative stores and online at Shopee and Lazada with prices ranging from THB 7,900 for the medium size to THB 14,500 for extra-large.