STIEBEL ELTRON launches MAXSOFT to improve drinking water at work and home

STIEBEL MAXSOFT water softener provides high quality drinking water ideal for commercial, business, workplace and home

STIEBEL ELTRON, Thailand’s leading manufacturer of water heaters, water filters, water pumps and hand dryers from Germany, has launched MAXSOFT, a compact and high-quality German-made water softener that improves the quality of drinking water in coffee machines, icemakers, and hot and cold water dispensers. STIEBEL MAXSOFT is designed for high use and works as well in busy cafes and restaurants as it does at home.

MAXSOFT water softener features eight easily adjustable by-pass levels to give “made to order” hardness levels that suit different commercial and domestic uses such as preparing different kinds of coffee that require the “right water” or as a hardness prefilter for drinking water especially for commercial drinking water used for restaurants and water vending machine to meet FDA standard which hardness level should be below 100 ppm. Clean, filtered and soft water can also prevent limescale deposit and reduce breeding ground for bacteria on the heating elements of the appliances.  

MAXSOFT water softener is able to filter about 51% of water hardness (calcium and magnesium), while improving water taste by reducing chlorine, heavy metals, color, bad taste and odor of inlet water thanks to its European-made resin and 2 large layers of premium carbon powder.  

“MAXSOFT water softener provides an effective solution to contaminants and is a great solution for household, business and workplaces that need a high volume of pre-filtered water. In addition to providing health and hygiene benefits, STIEBEL MAXSOFT also helps reduce costs due to better protection of appliances and. We are delighted to be launching this to the market as it fits our business concept of safety, value and comfort,” said Mr. Roland Hoehn, Managing Director of STIEBEL ELTRON ASIA.  

The filter system has a ‘plug and play’ installation and does not require electricity or storage tanks. It also comes with sanitary quick-change filter cartridge with a rotary system, allowing for a quick and hygienic cartridge replacement that can be done easily without tools, plumbers or specialists.  

STIEBEL MAXSOFT can be installed in multiple outlets in the home, office, cafes, restaurants and even factories, such as drinking water filter, coffee machines, water vending machine and hot and cold water dispensers. It connects directly to the appliance and filters water before it enters the machine. For example, in coffee machines it will reduce hardness at the desired level - using 8 levels of adjustment - and remove impurities such as sediments, chlorine, heavy metals, bad taste and improve the color of inlet water, while preventing clogs in the coffee machine, adding value to the coffee by producing high quality and tastier coffee for customers.

STIEBEL MAXSOFT is available to buy in-store at dealers across Thailand and online at Shopee and Lazada. Prices range from THB 7,900 for medium size and 14,500 for extra-large.